Centric Fitness
brand identity | app design | UX research
Workout development and business growth app for personal trainers.
Role
Senior Designer
Created with
Nebula Consulting
For the evolving world of fitness coaching and personal training, where remote sessions are becoming the new norm during the pandemic, there was a dire need to streamline logistical challenges and communication between coaches and their clients. Centric Fitness emerged from this need, built on a foundation of meticulous research, multiple wire-framing and testing sessions, and focused ideation. We designed a high-fidelity app prototype that serves as a "center point" for trainers, targeting their concerns.
About the project
Challenges
Working with the other designer at Nebula, our objective to identify what coaches needed to handle the logistical challenges associated with increasing demand for remote training. We started with a series of conversations where we identified three key intervention points for fitness coaches and trainers:
Remote Workouts — Customizing remote workouts, tracking client progress, offering clients visual aids for certain movements.
Finances — Charting business and income, keeping track of client sessions, and sending flexible invoices for payments.
Scheduling — Keeping track of sessions, checking in with clients who haven’t booked in a while, remote sessions, and multiple calendar synchronicity.
Based on these core intervention points, we conceptualized Centric as a “center point“ for trainers to managing their business. We began with a dashboard concept, later developing a calendar, client relations manager, workout builder, and more. Initial testing revealed that trainers were less focused on nutritional services, so the initial explorations for a nutrition guide were set aside.
Discovery quotes
“I’m not the best at keeping physical records of what each client is doing”
“Sometimes it’s difficult for my clients to get a visual aid for the movement that they’re doing”
“It’s super important to track which of my clients are active versus inactive so I can reach out to clients I haven’t heard from in a while”
“I wish that I could have my own library of videos that I’ve made for my clients”
The brand
Flexible workout builder
Facilitates trainers creation of custom exercises and identifies the equipment needed. They can also add instructional diagrams or videos and take notes specific to each workout.
Financial management
Helps streamline the finances of coaching, with insights into business and income, tracking of client sessions, and flexible invoicing for payments.
Workout scheduling
Makes it easy to plan and never miss a session, in-person or remote. The home dashboard shows the week at a glance, without the need for clicking around.
Solutions
We designed Centric Fitness to make life easier for fitness coaches and personal trainers as their industry became more remote-focused. It streamlines the logistics of their job, with these key features:
